The Food Frame
The recipe for perfect photography
Clicking pictures that make your mouth water is as difficult as cooking. Uday Malhotra, the man behind The Food Frame, is a champion at both. IHM-Aurangabad alumni, Uday has worked in hotels like Taj Mahal Palace Mumbai and Michelin kitchen of Chef Paco Perez in Spain. It is his love for food and eye for intricate details that fuel him as a food photographer. His style revolves around minimal and relative aesthetics where people can relate to his every picture. Uday believes in real storytelling and he wanted his brand to reflect the same..
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Telling a story
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Uday was clear as to what he wanted his brand to be. He approached us to design a logo that well represented the thought with which he started The Food Frame. The logo was required to tell the story of the brand. We brainstormed several ideas with different font, text, and style to make it a perfect fit. Our main challenge was to showcase Uday’s passion for food and photography together.
What we did
Basic Branding
Choosing the perfect shades
Colors are of utmost importance when bringing stories to life. We faced a major challenge while finalising the color palette for the brand. We did not want to go overboard with vibrant colors not did we want to choose something rather bland. Finding the right balance between artistic and professional was something that required major efforts.
Once the logo and the color palette was defined we helped the brand design it’s letterhead and business card. We kept it simple, elegant, and professional.
