Indian Masala Tea (I'MT) by House of Aran
An artistic blend of the finest whole leaf teas
There is nothing more joyful than a brewing cup of exquisite tea. House of Aran strives to ensure that tea lovers quest to find this ultimate joy is met with every cup of brewing tea. They source the most sought after whole leaf teas from holistic and biodynamic estates. Their teas come in packaged in 100% biodegradable muslin tea bags devoid of any plastics or any synthetic materials.
House of Aran approached us to get some unique packaged designs that bring forth the individual and diverse characteristics of each flavour of their range of Indian Masala Tea.
The Story
Giving flavours a face
House of Aran offers different flavours of tea from traditional chai to Green tea, Rose tea, to classic Earl Grey. Each tea has a unique taste and a strong character. The major challenge we faced during designing the packages was to imagine the flavours and put it down in paper to give food to the concept with which we could initiate the designing process. We wanted the designs to be as natural as the tea themselves. We choose to play with different colours. Simple yet elegant was the style we decided on for designing the packages.
What we did
Branding
We engaged Sahil to help design our product packaging for a new high-end tea brand for the London / UK market. Sahil was extremely good at understanding our tastes and translating them into the vision of our product. He was very professional and his advice was practical and creative. He was also very patient with various design changes and discussions and always ready to help with a very quick turnaround if the requirements changed at short notice. Highly recommend him to all potential clients.
Preeti Ahlawat
IM'T by The House of Aran
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