Toreensan
Something for everyone
Jewellery is the most transformative thing you can wear. Much like an exclamation mark, they complete and complement your entire look. Toreensan is a jewellery company at its core. Always eager to experiment with classic designs, they keep their customers on edge at all times. The customers stay happily pampered with various design choices to choose from. As a brand that is still growing Toreensan strives to create it’s unique identity in the market place. They approached us for a logo design that resonated with their brand ideals, primary color palette that reflected their brand, and letterhead and business card.
The Story
Designing the brand's logo
A great logo helps a brand stand out in the market. Toreensan briefed us on their requirements. Our idea for the brand's logo was to capture their passion for jewellery. The major challenge we faced during the preliminary sketching was to design the logo in a way that it gave an immediate image of who Toreensan are.
We choose to keep the logo simple like an elegant jewellery design. We focused on the brand's goals and the audience they want to target to hone the perfect color scheme for the brand. Our main focus while designing the letterhead was the text content. We separated the company details to be printed on the letterhead in order of importance so that the content do not seem clustered.
What we did
Basic Branding
